Edson Ferreira da Silva

Conducted in-depth market trend and competitive analysis, directly influencing the strategic direction of major product portfolios (Globoplay, G1, Gshow), optimizing resource allocation across diverse platforms.

Developed and monitored comprehensive portfolio performance analytics, encompassing audience, consumption, and business metrics, providing critical insights that directly informed product enhancements.

Authored strategic business studies and trend reports, delivering actionable insights that shaped the entire digital product portfolio's strategy and supported key executive decision-making.

Implemented the strategic business vision for Grupo Globo's digital publishing platform (G1, Ge, Gshow), driving alignment among diverse stakeholders to maximize digital product value.

Managed and prioritized product development roadmaps, focusing on maximizing value delivery across the digital portfolio and ensuring seamless cross-product strategy execution.

Analyzed market trends and competitor activities to produce actionable intelligence, identifying new opportunities and mitigating risks for the digital publishing portfolio.

Ensured the fluidity and efficiency of Globoplay's subscription operations (sales, billing, customer care), contributing to improved customer satisfaction and retention.

Managed key projects related to subscription areas, providing direct support for strategic business decisions and facilitating the prospection and development of new business opportunities.

Supported the formation and execution of strategic partnerships, expanding Globoplay's market reach and enhancing its service offerings.

Spearheaded business development initiatives and managed strategic partnerships with key players for Globoplay, contributing to the platform's growth and market expansion.

Identified and cultivated new business opportunities, securing collaborations that enhanced Globoplay's content library and user base.

Negotiated and finalized partnership agreements, optimizing terms to support Globoplay's competitive positioning in the VOD market.

Managed the project for the fantasy sports game Cartola FC, overseeing a new game experience revamp and the successful release of Cartola Pro, significantly enhancing user engagement and monetization.

Analyzed and managed the digital strategy for Globo's flagship digital products (G1, Globoesporte.com, GShow, Ego), optimizing their online presence and performance.

Conducted trend analysis of the digital media market, providing critical insights that informed strategic planning and product development initiatives.

Oversaw product management for G1 and Ego, Brazil's leading news portals, driving product enhancements and market leadership in their respective segments.

Cultivated and managed strategic partnerships with major technology players (Google, Apple, Facebook, Twitter), expanding product reach and integration capabilities.

Managed the G1 Enem app project from development, securing a bronze medal at the MMA Smarties Latam 2016 Award for its innovative educational game approach.

Managed social media presence for prominent Globo TV news programs (e.g., Jornal Nacional, Fantástico), significantly increasing audience engagement and brand visibility.

Produced and edited digital content, including video, for Globo TV's news programs, enhancing the quality and reach of online broadcasts.

Planned, produced, and directed live interviews, major news coverage, and events like Carnival and Rock in Rio for the G1 news portal, ensuring comprehensive and timely reporting.

Produced, directed, and presented live interviews on Globo.com's webchat platform, engaging audiences and delivering timely content.

Developed and managed exclusive web programs, contributing to the platform's unique content offerings and audience retention.

Facilitated effective liaison with technical, marketing, and business areas, ensuring smooth content delivery and strategic alignment.